Apple Launches $230 iPhone Pocket, Sparks Online Outrage

UPDATE: Apple has just unveiled its latest product, the iPhone Pocket, a wearable accessory ranging from $149.95 to $229.95, and the Internet is buzzing with opinions. This unique item, crafted in collaboration with renowned Japanese fashion house ISSEY MIYAKE, is set to launch on November 14 in select markets, including the U.S., U.K., Japan, and France.

The iPhone Pocket is described as “a beautiful way to wear and carry iPhone,” designed to accommodate any iPhone model. It features a minimalist, 3D-knitted pouch that can be worn around the neck, on the shoulder, or attached to a bag. The accessory comes in eight colors for the short-strap version and three colors for the longer cross-body strap, which retails at $229.95.

Online reactions have been swift and mixed, with many expressing disbelief at the price tag. Social media users have humorously remarked, “Thought this was a parody,” while others have criticized the exorbitant cost, noting, “People can’t afford groceries… and Apple wants folks to pay $230 for a purse my gramma crocheted in 1980?”

This launch is particularly poignant as it pays homage to the late Steve Jobs, who famously wore ISSEY MIYAKE’s black turtlenecks. The connection between Apple and the iconic designer runs deep, as each iPhone Pocket is meticulously crafted in Japan using a signature Miyake technique.

Despite the strong craftsmanship, the pricing has ignited heated discussions online. Many users expressed outrage over the perceived frivolity of such an accessory, especially in current economic times. One user pointed out, “This is why Android users are mocking us,” while another lamented, “Only $150 for a piece of cloth? That’s a bargain.”

The iPhone Pocket is not Apple’s only high-priced accessory. In its September keynote, the tech giant also introduced the new Crossbody Strap for iPhone, priced at $59. The cheapest available protective cases from Apple, like the iPhone Air Bumper and iPhone 16e Silicone Case, start at $39.

As the launch date approaches, consumers are eagerly awaiting to see how this product will fare in the market amidst mixed reviews. For now, the iPhone Pocket has captured attention and sparked significant conversation across social media platforms.

Stay tuned for further updates as the launch date nears and public reactions continue to evolve. Will the iPhone Pocket become a must-have fashion accessory, or will it fade into the realm of extravagant tech novelties?