Women’s March Faces Backlash for Controversial Anti-ICE Ad

The Women’s March is under intense scrutiny following the release of a provocative advertisement targeting U.S. Immigration and Customs Enforcement (ICE). The ad, which depicts a fictional ICE agent being confronted by his daughter about his job, has drawn criticism for its portrayal of law enforcement and its divergence from the group’s stated feminist mission.

In the advertisement, a masked ICE agent is shown returning home, asked by his daughter, “How was your day?” The video presents a series of distressing images, including masked agents breaking windows and scenes of women and children in distress. A narrator ominously states, “A mask can’t hide you from your neighbors, your children, from God. They’ll know,” urging agents to reconsider their roles. The ad concludes with the provocative question, “What will you say?”

The Women’s March captioned the video with a call to action, stating, “ICE agents are being recruited everywhere online and in person. Immigrants are being kidnapped, families are being ripped apart, communities are living in fear.” They implore potential recruits to reflect on their actions and the consequences of their employment, asserting, “History never forgets. And neither will we.”

Critics have voiced strong opposition to the ad, suggesting it reflects a departure from the group’s original mission. Conservative commentator Matt Swol condemned the ad as “BEYOND evil,” pointing out that the Women’s March did not address the recent murders of two women in North Carolina, which he argued demonstrated a failure to support women’s safety. “What happened to the feminists? What happened to actually caring about women?” he questioned.

The ad has been met with further criticism from political figures and commentators. Sarah Fields, a GOP operative, highlighted the alarming statistics surrounding non-citizen sexual predators and the trafficking of women, suggesting that the Women’s March is contradicting its feminist principles. “Ironically, this was paid for by Women’s March, a feminist group against sexual oppression,” she remarked.

California conservative commentator Elizabeth Barcohana described the advertisement as “INSANE,” accusing the Women’s March of using emotional manipulation to demonize ICE. She noted that the rhetoric surrounding police abolition has resurfaced in this new form, questioning the group’s stance on law enforcement.

Founded during the first Trump administration, the Women’s March gained prominence through its large-scale protests in Washington, D.C. The group claims to advocate for a “base of feminists to end sexism, sexist exploitation, and oppression.” Throughout its history, it has been a vocal critic of President Donald Trump and ICE.

On August 22, 2025, Iryna Zarutska was fatally stabbed during an apparent random attack in North Carolina, a violent incident that has also drawn attention to public safety concerns in the region. Her tragic death, alongside that of Logan Federico, has sparked discussions about the responsibilities of organizations like the Women’s March to address violence against women.

As the backlash against the ad continues, Fox News Digital reached out to the Women’s March for a statement, but did not receive an immediate response. As public discourse around immigration, law enforcement, and women’s rights evolves, the implications of this advertisement are likely to resonate within both political and social landscapes.