SED Initta and Intel Intensify Partnership for AI Retail Revolution

UPDATE: SED Initta Technology and Intel have just announced a significant enhancement to their strategic partnership, aiming to transform the retail landscape through AI-driven solutions. This development was confirmed during the Intel Technology Innovation and Industrial Ecosystem Summit held in Chongqing, China, on December 8, 2025.

The summit celebrated Intel’s 40th anniversary in China and marked a pivotal moment in advancing retail intelligence. SED Initta’s Chairman, William Li, engaged with key Intel executives, including Stacey Shulman, Vice President and General Manager of HEC, to explore future innovations in intelligent retail.

This partnership matters NOW as it promises to redefine the consumer experience, enhance operational efficiencies, and streamline supply chains globally. With a focus on AI integration, edge computing, and cloud-native architectures, SED Initta and Intel are set to lead the charge from mere digitalization to deep “intelligentization” in retail.

During the summit, the companies discussed joint product development and scalable deployment of advanced technologies, showcasing their commitment to creating impactful, customer-centric solutions. Mr. Li emphasized the importance of open collaboration and responsible tech use to drive global progress.

“This recognition is both an honor and a responsibility,” said Mr. Li. “As industries advance toward intelligent transformation, we believe that open collaboration and the responsible use of technology are essential to enabling global progress.”

A key highlight of the summit was SED Initta’s recognition as one of the inaugural “Prestige Partners” in the Intel® Partner Alliance, Intel’s highest partnership tier. This accolade reflects the deep technical synergy and shared vision between the two companies, which have already delivered innovative solutions addressing end-to-end retail challenges.

Looking ahead, SED Initta and Intel are committed to accelerating the transition to a smarter retail ecosystem. By leveraging their combined expertise and resources, the partnership aims to create a more efficient, inclusive, and intelligent industrial future, impacting retailers and consumers worldwide.

SED Initta Technology, headquartered in Shenzhen, has over 30 years of industry experience. Its product offerings include point-of-sale systems, AI scales, and pioneering solutions like the SmartEyeTM Anti-Loss System. The company serves a diverse international clientele, including major brands like Burger King and Walmart.

As this partnership unfolds, stakeholders in the retail industry should watch for groundbreaking developments that could reshape the marketplace and enhance customer experiences globally. Stay tuned for further updates on this emerging collaboration between SED Initta and Intel.