K-Beauty Brand Mixsoon Unveils Fictional Model Uhm Ji Hoon

The K-beauty brand mixsoon has caused a stir with its latest marketing campaign featuring a model that does not exist. Introduced earlier this week, the brand’s new face, Uhm Ji Hoon, is actually a fictional character created by comedian Uhm Ji Yoon. This unique choice has left fans and social media users surprised and amused, as they initially mistook the character for a rising celebrity.

The promotional rollout for Uhm Ji Hoon included a polished photoshoot and a series of brand-specific poses. At first glance, he appears to embody the traits of a handsome actor or trainee. However, the revelation that Uhm Ji Hoon is a product of Uhm Ji Yoon’s creativity has sparked a wave of reactions online. Known for her comedic skits and alter-ego performances, Uhm Ji Yoon’s character has gained popularity for its exaggerated male features.

The campaign’s launch coincides with a video featuring Uhm Ji Hoon in a playful interaction with the K-pop group LE SSERAFIM, which further confused fans. The character’s aggressive flirting with member Chaewon in the video added to the intrigue. The initial shock of introducing a fictional model as part of a real skincare brand has led to a flurry of discussions on social media. Many users expressed disbelief and amusement at the concept, with comments ranging from, “Is the world pranking me?” to “Sigh, how handsome.”

While some may question the decision to promote a fictional character, the campaign has undeniably generated significant buzz. By opting for a non-existent model, mixsoon has captured public interest in a bold and unconventional way. The brand’s approach highlights a growing trend in advertising where the line between reality and fiction becomes increasingly blurred.

In an industry often dominated by influencers and real-life celebrities, mixsoon’s strategy stands out. As brands seek innovative ways to engage consumers, this campaign illustrates how creativity can lead to unexpected outcomes. The impact of Uhm Ji Hoon, though not tangible, resonates with audiences, drawing attention to the brand and its products.

As the conversation continues, it remains to be seen how other brands will respond to this intriguing blend of reality and fiction in their marketing efforts. The world of K-beauty is evolving, and mixsoon’s audacious move may pave the way for similar campaigns that challenge traditional norms in advertising.