Salesforce Acquires Doti AI for $100 Million to Enhance Search Capabilities

Salesforce has announced its acquisition of Israeli startup Doti AI in a deal valued at approximately $100 million. This strategic investment aims to enhance Salesforce’s enterprise search technology, which is still in its early stages of development. The move underscores the growing importance of artificial intelligence in making internal knowledge readily accessible across various marketing campaigns, teams, and tools.

Founded in 2022, Doti AI positions itself as a “Work AI” company dedicated to dismantling knowledge silos within enterprise applications, including popular platforms like Slack, Jira, Notion, and Salesforce itself. The startup’s platform leverages contextual AI to enable teams to efficiently surface information and automate internal responses—such as providing answers in Slack channels without requiring repeated prompts. Earlier this year, Doti AI secured $7 million in a seed funding round led by F2 Venture Capital, indicating early confidence in its innovative approach.

Strategic Implications for Salesforce

The acquisition of Doti AI highlights Salesforce’s recognition of the strategic value in Doti’s method of facilitating real-time, cross-platform data access. This is particularly relevant as the company seeks to enhance its AI capabilities within its Customer 360 platform. The integration of Doti AI’s technology could significantly contribute to Salesforce’s initiative to foster more intelligent and streamlined workflows.

This latest acquisition is part of a broader strategy by Salesforce to bolster data quality, reliability, and availability across its offerings. Over the past two years, the company has acquired several firms aimed at improving various aspects of data management and customer interaction. Notable acquisitions include Zoomin, focused on structuring unstructured content; Own Company, which specializes in data protection and compliance; Tenyx, known for its AI voice agents; and Informatica, which provides cloud data integration and governance. Each of these acquisitions plays a crucial role in developing a comprehensive suite of tools that can effectively engage with customers while ensuring the accuracy of the information provided.

Doti AI’s capability to unify internal knowledge across disparate systems complements these previous acquisitions. It provides Salesforce’s expanding suite of AI tools with essential context, enabling more effective responses. For marketing and operations teams, this suggests a future where AI agents not only respond more quickly but are also equipped with relevant information sourced from the entirety of the enterprise.

As Salesforce continues to invest in enhancing its technological capabilities, the acquisition of Doti AI signals a clear commitment to leveraging artificial intelligence for improved operational efficiency and customer engagement. With these advancements, the company is poised to further solidify its position as a leader in the enterprise software market.