Former Mozilla CMO Launches Cannabis Cocktail Brand Using AI

BREAKING: A new cannabis cocktail brand called Eleanore is set to launch in early 2026, as tech veteran Jascha Kaykas-Wolff and artist Alexandra Roberts leverage AI tools to revolutionize the beverage industry. This innovative approach allows them to rapidly develop products, cutting costs and time dramatically.

In a stunning shift, Kaykas-Wolff, former CMO of Mozilla, and Roberts have utilized generative AI to create a high-end cocktail experience, steering cannabis products away from traditional settings into upscale venues like cocktail lounges and private clubs. Their method contrasts sharply with the age-old process that would have historically taken six months and cost upwards of $500,000.

“We reached the same point in about four weeks for less than 10% of the cost,” Kaykas-Wolff stated, emphasizing the efficiency brought by AI technologies like ChatGPT, Claude, and ElevenLabs.

The duo’s AI-driven process encompasses developing brand identity, marketing materials, and even product formulation. Kaykas-Wolff explained that AI is not merely a tool but a collaborative partner in their creative journey. “Our core toolset starts with ChatGPT, and we also use Claude and Claude Code,” he said.

Using customized AI agents, named Tilda and Ferris, they have managed everything from creative design to operational strategy. Tilda assists Roberts in generating the brand’s aesthetic, while Ferris handles business modeling and vendor outreach.

The implications of their work are significant. By using AI, they have effectively collapsed the timeline between concept and execution. “Instead of briefing a designer and waiting a week for revisions, we can move from concept to execution in hours,” Kaykas-Wolff noted. This level of speed and flexibility opens doors for creativity that were previously closed due to cost and time constraints.

As they prepare for the Eleanore launch, Kaykas-Wolff and Roberts are not just focused on a product; they are pioneering a new business model. They are setting a precedent that small teams can effectively compete with larger organizations using cutting-edge technology. “AI has turned small, creative teams into full-scale operators. It lets you explore ideas you would have abandoned before because of time, cost, or expertise,” Kaykas-Wolff stated.

In a landscape where cannabis products are often stigmatized, the Eleanore brand aims to elevate the perception of cannabis consumption into a refined experience. The co-founders envision their cocktails being served in high-end venues, indicating a cultural shift in how cannabis is integrated into social settings.

As this project evolves, industry watchers and potential investors will be keen to observe how AI continues to shape not only the beverage industry but also the future of product development across sectors. The launch of Eleanore represents more than just a new drink; it signals a transformative moment in entrepreneurship, creativity, and the role of technology in business.

Stay tuned as we follow this story and provide updates leading up to the official launch of Eleanore in 2026.