mr.Booster Secures Best Marketing Campaign Award at SiGMA Eurasia 2026

Full-cycle marketing agency mr.Booster has been awarded the title of Best Marketing Campaign 2026 at SiGMA Eurasia 2026, a prominent event for the global digital entertainment community held in Dubai, UAE. The recognition highlights the effectiveness of the agency’s retargeting initiative, known as Hooked Back, which was developed to convert brand attention into measurable growth.

Innovative Campaign Design and Execution

The Hooked Back campaign was conceived, designed, and executed in 2025, representing a comprehensive approach to retargeting. This initiative was developed from the ground up as a full-funnel retargeting ecosystem. By integrating lifecycle segmentation, creative strategy, and a dedicated methodology for measurement, mr.Booster transformed retargeting into a structured growth strategy rather than merely a supplementary tactic.

Central to the campaign’s success was mr.Booster’s proprietary retargeting technology, launched in 2025. This technology allowed for full control over frequency management, sequencing, and attribution. Utilizing behavioral signals instead of static audience pools, the system effectively operated across three lifecycle segments. It adapted communication strategies to align with each stage of user engagement, creating a clear framework for assessing efficiency in reactivation, first conversion, and retention.

The results were significant, with reactivation and acquisition costs approximately 60% below comparable market benchmarks in the same regions. The campaign not only proved cost-effective but also delivered tangible business outcomes, such as increased repeat deposit frequency and improved retention rates among reactivated users. Additionally, it enhanced the share of revenue generated from existing audiences.

Recognition and Future Goals

“Winning this award is an incredible moment for our team,” stated Anastasia Kolmakova, Head of Marketing at mr.Booster. She expressed that receiving another accolade so soon after being named Industry Rising Star 2025 at SiGMA Central Europe in Rome adds special significance to their achievement.

The success of Hooked Back is attributed to the collaborative effort of various teams within mr.Booster, including strategy, media buying, creative, analytics, and continuous optimization. Kolmakova emphasized the importance of their integrated approach to full-funnel retargeting and proprietary technology, viewing the award as motivation to continue developing solutions that yield measurable and sustainable growth for their partners.

During SiGMA Eurasia 2026, the mr.Booster team engaged with industry leaders and partners to discuss growth strategies. They shared insights on high-performance marketing, media buying, and effective full-funnel retargeting methods across competitive sectors. With a proven track record in retargeting and data-driven marketing, mr.Booster remains committed to helping brands achieve lasting results through innovative experimentation and scalable marketing systems.

For further information regarding mr.Booster’s campaigns and solutions, visit mrbooster.com or contact them directly at [email protected].

Media Contact: Maria S
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