’28 Years Later: The Bone Temple’ Earns $2.1M in Previews

The highly anticipated film 28 Years Later: The Bone Temple has kicked off its release with a strong showing, earning $2.1 million in preview earnings during its initial showtimes on January 14, 2024. This figure reflects viewer excitement as the film debuts over the Martin Luther King Jr. holiday weekend, a popular time for movie releases in the United States.

Critics have responded positively to the film, granting it an impressive 94% approval rating. The film’s current score on PostTrak stands at 4.5 stars out of five, indicating strong audience satisfaction. This combination of critical acclaim and positive audience feedback positions the film for potential success as it moves into full release.

Sony, the studio behind the film, has invested significantly in its marketing, aiming to capitalize on the holiday weekend. With the film’s combination of horror elements and engaging storytelling, many industry analysts expect it to perform well against competitors during this peak movie-going period.

As audiences flock to theaters, the film’s box office trajectory will be closely monitored. Early indications suggest that 28 Years Later: The Bone Temple could become one of the season’s standout releases, contributing to the overall health of the box office as it emerges from the pandemic’s impact on the film industry.

The film’s success could also pave the way for future projects from the franchise, enhancing its visibility in a competitive market. As the weekend progresses, industry experts will be watching closely to see how audience turnout and critical reception align, potentially shaping the film’s future at the box office.