Culture in Motion Launches in Southern California During GRAMMY Week

Culture in Motion has officially launched in Southern California, coinciding with the prestigious GRAMMY Week. This national arts and empowerment Roadshow, developed by The Apollo and artist Kwanza Jones, aims to bring culturally inspired programming and community engagement directly to local neighborhoods.

The initiative transforms various spaces across the region into vibrant hubs of creative expression and cultural exchange. It seeks to reflect the diverse voices and artistic energy that characterize Los Angeles and its surrounding areas. Each event focuses on the four programming pillars: arts access, community engagement, empowerment, and legacy, while adapting to the unique spirit of each community.

Robert Sausedo, President and CEO of Community Build, Inc., emphasized the program’s significance, stating, “Culture In Motion is the quintessential expression of Kwanza Jones’ SUPERCHARGED movement—elevating culture, expanding human potential, and uplifting humanity.” He highlighted the initiative’s role in strengthening the creative economy by fostering shared values within communities.

The Roadshow’s timing during GRAMMY Week aligns with a period of heightened cultural activity in Southern California. It harnesses the collective energy of artists and cultural leaders to create nonprofit, neighborhood-centered programming that broadens access to cultural experiences beyond conventional venues.

Kwanza Jones, who serves as the Executive Producer of Culture In Motion and is a member of The Apollo’s Board, remarked, “Culture doesn’t sit still—and neither do we.” She described the program as a dynamic embodiment of art and community, extending The Apollo’s legacy beyond its traditional walls. “It sets the tone for a roadshow that invites people to show up, participate, and see themselves reflected in what’s possible,” she added.

The official launch will be preceded by a ceremonial send-off from Harlem on January 26, 2026, marking the 92nd anniversary of The Apollo. This event symbolizes the evolution of the iconic institution from a physical venue into a dynamic cultural experience accessible to broader audiences.

Michelle Ebanks, President and CEO of The Apollo, spoke about the organization’s longstanding commitment to community engagement. “For more than 90 years, The Apollo has championed community engagement, nurturing generations of artists and serving as a catalyst for social advocacy,” she stated. “With Culture In Motion, we’re expanding that legacy into new communities, beginning in Southern California.”

This initiative is made possible through the generous support of the Kwanza Jones & José E. Feliciano Initiative. For those interested in participating, further details about public programming and community engagement opportunities are available at boostbus.com under the hashtag #CultureInMotion.

The Apollo, rooted in Harlem, has been a beacon of Black culture and creativity since its establishment in 1934. As the largest performing arts institution dedicated to amplifying Black artistic voices, The Apollo continues to serve as an incubator for innovation and a platform for civic advocacy.

With Culture In Motion, the legacy of The Apollo is set to resonate far beyond its original location, fostering new connections and creative opportunities in Southern California and beyond.