Ring Founder Calls AWS Outage a ‘Tough Day’ for Customers

UPDATE: Ring founder Jamie Siminoff has described the recent Amazon Web Services (AWS) outage as a “tough day” for his home security company. The outage, which occurred on Monday, left many Ring customers unable to access their security cameras or disarm alarms, raising significant concerns over home safety.

During a candid interview with Business Insider, Siminoff expressed his commitment to customer service during the crisis. “You never want to disappoint customers. We call our customers neighbors,” he stated, emphasizing the emotional toll the outage took on both the company and its users.

The AWS outage, which disrupted numerous websites and services, also affected Amazon’s digital storefront, preventing some customers from placing orders. In a concerning twist, many users reported receiving rogue alarms from their Alexa devices, adding to the chaos. The issue, traced back to a Domain Name System error at AWS’s Northern Virginia data center, has since been resolved and services have returned to normal.

The outage sparked a wave of frustration on social media, with users likening the experience to a “modern scary movie.” One user tweeted, “I hope no one gets robbed right now,” highlighting the anxiety many felt without access to their home security systems.

Siminoff, who returned to Ring in April 2025 after a brief departure, is now the VP of product for Amazon, overseeing various home security products including Ring, Blink, and the Key in-home delivery service. Reflecting on the incident, he acknowledged the challenges faced by both Ring and AWS, saying, “If you look at the history of AWS, I’d say it’s pretty stellar, but I guess things do happen, as the bumper sticker says.”

Despite the turmoil, Siminoff remains focused on the future. “We got through it,” he reassured, as he promotes his new book, “Ding Dong.” He continues to stress the importance of keeping communication lines open with customers, stating, “My email’s on every box that we send out. I’m very out there.”

As the dust settles from this significant outage, the impact on customer trust and the importance of reliable service will remain crucial topics for Ring and AWS moving forward. Customers are urged to stay informed as both companies work to prevent further disruptions.

With the AWS outage impacting various sectors, including popular services like Starbucks and Robinhood, the ripple effects are being felt far and wide. As technology companies increasingly rely on cloud services, the stakes for maintaining operational stability have never been higher.

For now, users can breathe a sigh of relief as services resume, but the questions surrounding the reliability of such essential systems linger. Stay tuned for further updates as Ring and AWS navigate the aftermath of this outage.