poppi Unveils Energetic Super Bowl Spot with Charli XCX and Rachel Sennott

This Super Bowl Sunday, poppi, the innovative prebiotic soda brand, made its third consecutive appearance during the highly anticipated event, featuring music artists Charli XCX and Rachel Sennott. The commercial, directed by Aidan Zamiri and produced by the creative agency MIRIMAR, aims to transform the typical viewing experience into a vibrant celebration.

In a 30-second spot, the scene opens in a college lecture hall that undergoes an exhilarating transformation when a student opens a can of poppi. This moment summons Charli XCX, who invites viewers into her “poppi place,” a fantastical world filled with energy and excitement. The ad encapsulates the brand’s strategy to position itself at the intersection of entertainment and internet culture, appealing to a generation that thrives on shared digital experiences.

The Super Bowl remains one of the largest cultural events of the year, and poppi’s latest commercial aligns the brand with contemporary social interactions, from group chats to watch parties. As the ad concludes, Charli XCX prompts viewers to “make it poppi,” marking the launch of the brand’s new campaign centered on this catchy slogan.

Kristina MacIntosh, Senior Vice President of Marketing at poppi, stated, “This was a very intentional return for us. We showed up with the same confidence, tone, and cultural point of view that defines how poppi exists online, because that’s core to who we are.” She emphasized the significance of collaborating with Charli XCX, noting that the artist “shapes culture; she doesn’t chase it.”

With three years of Super Bowl experiences under its belt, poppi has honed its messaging and brand identity. Year one marked its introduction as a modern soda, while year two focused on educating consumers on how and when to enjoy poppi. This latest campaign solidifies the brand’s image as a cultural influencer within the beverage market.

Founded by husband-and-wife duo Stephen and Allison Ellsworth, poppi offers a refreshing alternative to traditional sodas. The brand combines prebiotics and fruit juice, resulting in a delicious low-calorie drink with only 5 grams of sugar. The meteoric rise in popularity led to a record $1.95 billion acquisition by PepsiCo in 2025.

Poppi’s product line features 17 unique flavors, including Strawberry Lemon, Ginger Lime, and Classic Cola, appealing to a wide range of taste preferences. The brand has garnered a dedicated following, including notable fans such as Hailey Bieber, Kylie Jenner, and Billie Eilish.

As the excitement around the Super Bowl continues, poppi’s vibrant and engaging advertising campaign reflects a broader trend where brands seek to connect with younger audiences by embedding themselves into cultural moments. With its unique approach, poppi is not just offering a beverage; it is promoting a lifestyle and a mood that resonates with consumers.

For those interested in experiencing the full commercial, it is available on YouTube, and additional content can be found on poppi’s social media channels, including Instagram.

With its fresh perspective and commitment to cultural relevance, poppi is poised to maintain its position as a leading player in the evolving beverage market.